Branding Science has been at the forefront of the digital revolution since we formed back in 2002. Our Digital Business Unit is broadly comprised of three arms Consultancy, Development and Insight.
Enabling best practice and best in class performance
The Branding Digital consultancy offerings are aimed at enabling best practice and best in class performance of teams and or individuals involved with developing and or delivering digital ‘engagement’ with our client company’s target audiences.
Compelling digital solutions for your specific needs
The Branding Digital development offerings are aimed at helping our clients by doing research into and making recommendations on the most compelling digital solutions for their specific situation at any given time both in terms of content and delivery channels.
Discovering the value, impact and credibility of your digital offerings
The Branding Digital insight offerings are aimed at discovering the value, impact, credibility and distinctiveness of our clients current or imminent digital engagement approaches.
Evaluate ‘noise’ around specific brands, services or situations
In addition Branding Digital continue to offer digital ‘listening’ (Digital Ears) services to generate insights into levels of ‘digital noise’ around specific brands, services or situations
as part of the overall Branding Digital approach.
It is a mixture of our experience and leading edge expertise in the digital arena that continues to keep Branding Science at the forefront of developments in the digital world. More importantly we are consistently able to help out clients use digital as a source of competitive edge for them and their brands.
Our Client wanted to build a digital strategy aimed at key opinion leaders online. Our task was first to identify the key opinion leaders offline, and then work out if these matched up to the online influencers. Then to discover what they were talking about and where.
What we did
Key Opinion Leader (KOL) List – ranked according to contributions to guidelines, the media, committees, conferences, journals and clinical trials.
Digital Opinion Leader (DOL) Lists
1. Patient centricity: ensure topics talked about online are directed at patients
2. Use durable channels such as yahoo.answers where content can be found for years to come
3. Build trust with the DOLs by drip feeding them information, little and often
Our client, wanted to drive through several internal & external initiatives within their company – as part of that, they needed to understand what impact their companies Digital activities are having in the online environment.
Also understanding where the Multi-Channel team can add value to the Specialty Care portfolio across the various stages of the current Specialty Care brand lifecycles: pre-launch therapy area understanding vs. post-launch digital marketing campaign assessments.
What we did
We carried out DNA over 3 therapy areas including, Cardiovascular, Renal and Biosurgery. Within these therapy area we focussed on 7 different drugs. We carried out in depth detailed current and historical DNA. This included:
1) An initial brand search term analysis.
2) Ongoing brand analysis.
3) Initial online competitor search term analysis.
4) Ongoing competitor analysis(carried out simultaneously).
The DNA included analysis from news sites, blogs, forums, social networks microblogs and video sites.
The key output here was: a slide deck to show a ‘Global Report’ of each drug within each therapy area. Plus - a ‘deep dive’ report, detailing specific analysis of each drug within each therapy area, with in depth analysis of online current and historical data with recommendations around how best to improve ‘engagement’ and be seen to add value.
A quote from the client once this project was delivered:
“Great quality of work, well managed and brilliantly delivered. I look forward to more engagements in the New Year and having Branding Science as a key digital partner shaping our digital and multichannel direction for the future.”