We were founded in London in 2002. We work in 44+ markets with offices in London, Manila, Singapore, New Jersey and San Francisco. We work to a common standard across the World.
To be a Partner in Thinking, an Ally for Implementation and a Catalyst for Change.
Through our research we link insights to strategic execution.
To work beyond data in order to bring inspirational commercial insights that will drive our clients' businesses forward.
To make a meaningful change to those businesses by facilitating global strategy from its creation to implementation.
We have a self belief in what we do. It works well and our clients know that.
Our researchers have an ability to listen, understand and engage.
We have a yearning for learning which leads to a cycle of continuous improvement.
We have the courage to report as we find, even if that can bring our clients the bad news.
Curiosity and a ‘beginners’ mind’ are essential to our approach, ensuring that we look at problems with a fresh mind.
We bring commercial acumen to our work because we know that our advice can have far reaching effects.
To have the Right people, asking the Right questions in the Right way leading to the Right insights and the Right results.
We will promote innovation, creativity and excellence at all times.