Branding Science

Tel: +44 (0) 870 4111 511 or +44 (0) 208 877 3482

Welcome to the Branding Science Staff Profiles

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  • Title
    Brand Scientist Director
    Name
    Simon Tunna
    Contact
    Simon.Tunna@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    I have 20 years of marketing and market research experience and have a passion in delivering insights that drive commercial decision-making. Before moving to the healthcare sector, my career started within financial services, where I worked on both the client and agency sides delivering many strategic projects. I have previously held senior positions at both GfK NOP and IFF Research.

    Outside of work I tend to busy entertaining my children, but I do try and fit in cycling, mountaineering and rugby whenever I can.
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  • Title
    Brand Scientist Associate Director
    Name
    Kate Hanson
    Contact
    Kate.Hanson@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    I have been with Branding Science for nearly 7 years. Throughout this time I have managed both domestic and international studies in a wide spectrum of therapy areas. My main areas of expertise are within diabetes and oncology, specifically breast cancer.

    When I'm not working I try to dedicate my time fundraising for different charities, most recently for The Point Foundation (details of which can be found on our website in the linkatory).
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  • Title
    CEO
    Name
    Peter Caley
    Contact
    peter.caley@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    Peter is CEO of the Branding Science group which includes the consultancy arm Brand Sight International and the film and multimedia company Living Brand Productions. Peter has over 15 years of experience in pharma and consumer marketing, and has particular expertise in facilitating workshops for global teams.
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  • Title
    Brand Scientist Director
    Name
    Clare Zamble
    Contact
    Clare.Zamble@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    I joined Branding Science in March 2010, and have 14 years experience working in custom research, supporting domestic and international brand teams in both the consumer and pharmaceutical worlds.

    Among wide-ranging experience across the brand lifecycle and with a variety of therapeutic areas, my particular centres of interest and experience lie with cardiovascular and metabolic disorders, and the development of resonant communication strategies and materials for doctors and for patients.

    When I am not working, I can be found in parks and open spaces with my young son, relaxing with a good book, or enjoying the energy of a Zumba class.
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  • Title
    PA to the Directors
    Name
    Joanne Smith
    Contact
    info@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    Originally from New Zealand I joined Branding Science as a PA/Office Manager in May 2009. I am currently studying towards a Bachelor in Business and I have several years PA experience in all types of industries from Law, Government, IT, HR and more recently Investment. However I have now escaped this minefield and now work in Market Research with some lovely personalities.

    Outside of work I enjoy travelling, going to live gigs and experiencing all that London has to offer.
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  • Title
    Brand Scientist
    Name
    Ellie Jones
    Contact
    Ellie.Jones@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    I am fascinated by discovering how people make decisions and in knowing what makes them tick. Since starting with Branding Science in 2010 I have been using and developing this interest to develop effective communications and form insights to push brands forward. I graduated from Cardiff University with a BA (hons) in Communications and have worked on numerous research projects in both healthcare and consumer arenas before joining the Branding Science team.

    In my spare I enjoy a good music festival or two, going on weekends away, either in the UK or further afield, and indulging in a bit of photography.
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  • Title
    Vice President US
    Name
    Dr Dani Heywood
    Contact
    Dani.Heywood@branding-science.com

    +1-609-275-4930
    Description
    Originally from the UK, I am based in the US, and lead the New Jersey and San Francisco offices. I hold a PhD from Leeds University, focussed on looking at molecular disorders of vascular disorders. From there, I worked with Unilever in the hair care division for 5 years, where I developed a passion for understanding brands and consumers. After starting to miss the science focus, I moved to a major healthcare market research agency. I then relocated to the US in 2004, where I formed and lead an international research team. Not satisfied with doing that once, I moved to Branding Science to grow and build their US business.

    Outside of work, you'll either find me running after my toddler son, on a ski slope, or treading the boards of a local community theatre.
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  • Title
    Brand Scientist Director
    Name
    Dr Pamela Walker
    Contact
    Pamela.Walker@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    I have always had a passion for medical sciences. This passion led me to complete a Doctorate in Neuroscience and Psychology (University of Oxford, UK) which propelled me into the healthcare and pharmaceutical arenas. During the past 12 years I have conducted research into number of medical and psychology-related topics and consulted on a wide range of pharmaceutical brands and healthcare programmes. Some of my particular interests lie in strategic and product consultancy; framework development for market understanding and market intelligence; implementations; interventions; qualitative/quantitative research; clinical trials; and market access. When I am not working on projects, I am actively contributing to scientific and medical journals as both an author and reviewer.

    In my spare time I enjoy playing tennis, running and painting, and try to keep up to date with all the latest cognitive and social psychology research!
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  • Title
    Brand Scientist Director
    Name
    Andrew Bajorek
    Contact
    andrew.bajorek@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    I joined Branding Science in January 2008, and have 6 years' experience in pharmaceutical MR. Over that time I've managed studies at all stages of the brand lifecycle, from market development through to harvest strategies, and across a wide variety of therapy areas, notably oncology, dermatology and pain management. I've also been heavily involved in the CompComs and Customer Council implementation.

    When not working I can be found hosting and tutoring wine-tastings, and falling over on the dance-floor attempting to ballroom dance...
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  • Title
    Brand Scientist
    Name
    Hannah Murphy
    Contact
    Hannah.Murphy@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    I graduated in 2006 from the University of York with a BA (Hons) in English and Related Literature. Between finishing my degree and joining Branding Science in January 2009, I have worked with a charity in South Africa acting as a teaching assistant and running a volunteer project. I also completed an MA in Marketing at Durham University Business School.

    I love to read, sing, go to the theatre, and whenever possible get out and about or travel to new places.
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  • Title
    Brand Scientist
    Name
    John Coulthard
    Contact
    John.Coulthard@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    I graduated from Bath University with a BSc (Hons) in Physics. Before joining Branding Science in January 2009, I'd worked in the pharmaceutical industry (in Basel), a brewery (in Dublin) and, most recently, as a business analyst in the water industry.

    Outside of work, I enjoy photography, world cinema and cycling. Since moving to London, I'm keen on seeing more live music gigs too.
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  • Title
    Brand Scientist
    Name
    Laia Cateura
    Contact
    Laia.Cateura@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    I joined Branding Science in 2009, as field coordinator. I hold a BSc (Hons) in Biology from University of London (Royal Holloway College) and a MSc in Environmental Social Science from University of Kent at Canterbury; though most of my work experience is in events managements.

    Outside the office, I enjoy cinema, trekking and outdoor activities, yoga and salsa, though my deepest passion lies with travelling and getting to know new cultures.
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  • Title
    Brand Scientist
    Name
    Samantha Martin
    Contact
    Samantha.Martin@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    I have over 2 years research experience in the healthcare sector, working across a range of therapeutic areas including haemophilia, oncology and diabetes to name a few. I am experienced in both quantitative and qualitative methodologies, however being a Psychology graduate and naturally inquisitive about the human mind, my preference is the latter as it really allows for you to delve deeper into the into the drivers underpinning behaviour.

    Outside of work I'm a real sports enthusiast - running, tennis, cycling and kite surfing (when I can get down to the coast!).
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    Name
    Contact
    Description
  • Title
    Managing Director (Philippines office)
    Name
    Odette Navarro
    Contact
    Odette.Navarro@branding-science.com
    Description
    Have 15+ years in pharmaceutical research, with experience covering operations, business development, consulting and client servicing aspects. Have spent career in healthcare research working on both quantitative and qualitative studies.

    I am based in Manila and lead the Asian team. I graduated with a degree in BS Statistics, and took my MBA major in Marketing Management. Love to travel and observe cultural variations.
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  • Title
    Brand Scientist
    Name
    Joseph Gadilhe
    Contact
    Joseph.Gadilhe@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    Having studied medicine at Imperial College London I switched career to financial services and attained FPC qualification. Subsequently I garnered over 6 years global account and relationship manager experience with FTSE 100 investment banking clients becoming an experienced interviewer across multiple geographies and cultures. I have now combined this with my medical background as a pharmaceutical researcher focussing on qualitative research projects.

    I enjoy activities with my recently expanded family and am a keen sports enthusiast, with a particular fondness for cricket.
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  • Title
    Brand Scientist
    Name
    Axel Rousseau
    Contact
    Axel.Rousseau@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    I graduated in 2008 with an MSc in International Marketing from the University of Strathclyde, in Scotland, and a Master in Management from the CERAM Business School, in France. Prior to joining Branding Science in September 2009, I worked in advertising research for brands such as Head & Shoulders, Mars and RBS/NatWest.

    Outside the office, I enjoy visiting London and contributing to the management of a 300,000 marketing student's web community.
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  • Title
    Admin and Operations Manager (Philippines office)
    Name
    Wilma Frias
    Contact
    Wilma.frias@branding-science.com
    Description
    I have 19 years experience in Market Research both in Healthcare and Consumer research. I used to work with Data Processing, Fieldwork, Quality Control and Research team. I graduated Bachelor of Science major in Accountancy.

    I like to stay at home watching movies / current events and reading books. For the long weekend, I usually go to my province/countryside to have a nature ambiance - I love plants and trees.
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  • Title
    Brand Scientist (US office)
    Name
    Guy Smith
    Contact
    Guy.Smith@branding-science.com

    Tel: +1 (415) 287 3045
    Description
    Healthcare market researcher with 5 years experience and a desire to deliver tailored research solutions to client's unique business problems. I take pride in delivering actionable recommendations across a wide range of project types including new product development, positioning, branding, and communication. I am an experienced moderator - I really enjoy moderating groups and workshops.

    Outside of work my main interests are: Cooking: love the process from pealing, chopping, cooking and of course the eating; Photography: regularly embark on excursions across London snapping people and places; and Discovery: through travel and reading.
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  • Title
    Head of Learning
    Name
    Sammy Lloyd
    Contact
    Sammy.Lloyd@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    Having spent the last 26 years as a career Learning and Development professional, Sammy has gained experience as an NLP Master Practitioner and as a NLP Coach. Entering the world of business at a fairly late stage following a lengthy career as a professional Rugby League player gaining international honours.

    When not engaged in developing people, Sammy can be found playing tunes on his Ukulele and generally enforcing group singing sessions.
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  • Title
    Senior Research Executive
    Name
    Clarissa Andrade
    Contact
    Clarissa.Andrade@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    +3 years experience in Research with a published paper for a government institution. Oncology, vaccines, dermatology, etc. are therapy areas my experience are focused. I hold a degree in Agricultural Economics major in Marketing and Prices at the University of the Philippines, 2008.

    I enjoy reading during weekends and have a complete collection of books written by Mary Higgins Clark and her daughter Carol Higgins Clark
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  • Title
    Managing Director
    Name
    Simon Noble-Clarke
    Contact
    Simon.Noble-Clarke@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    Following a well-trodden path I passed through primary and secondary care sales into Market & Business Intelligence, ultimately leading the MI team & 'Brand Planning' function within the Aventis Strategic Marketing department. I later transferred into Brand Management roles in both big (Sanofi & Pfizer) and small (CareFusion) pharma.

    With experience of local and international marketing roles across a broad range of therapeutic areas, from bringing molecules in development to market, to helping develop patent expiry protection strategies, I appreciate and understand your brand and commercial needs - across the product life cycle.

    Outside of work its family first (wife, three children, one dog) followed by squash, flying and occasionally skydiving.
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  • Title
    Branding Scientist
    Name
    Ella Laramee
    Contact
    Ella.Laramee@branding-science.com

    Tel: +44 (0)20 8877 3482
    Description
    I joined Branding Science in 2011 after working extensively in phase I-III NIH sponsored clinical trials with Chronic Pain, Mood Disorders, PTSD, and Stroke patient populations developing novel methodology and analysing behavioural data outcomes. I provide expertise in creating, delivering and presenting qualitative and quantitative research that blends creative problem solving for business challenges with scientific attention to detail.

    Outside of work, you can find me distance running, snowboarding at Squaw, glassblowing and checking out the latest offerings as a consummate SF foodie.
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