Mining data through qualitative and quantitative techniques is one thing. Turning data into meaningful strategies and tactics is another. Further managing processes of change within an organisation and continuing to stimulate meaningful and actionable results is quite another.
If we had to pick one thing that we excel at we would pick Market understanding. It’s our bread and butter.
Understanding where your brand will sit within an existing market is key to understanding it’s perceived strengths and will lead to a clearer vision of your customers’ needs.
Through a combination of traditional techniques and more modern research tools (such as Social Media monitoring and analysis or mobile research), we help our clients navigate international healthcare markets with ease.
Understanding what the market you plan to operate in looks like allows you to position your brand to ensure maximum uptake and a positive return on investment.
Often the biggest challenge is internal.
Your brand essence is something that often changes over time and is influenced by a host of variables externally and internally. At Branding Science we believe in achieving alignment between all internal stakeholders before attempting to understand a brand’s position within the market.
Our expert workshop moderators get to the core of internal issues quickly, align stakeholders and then move forward with research quickly.
Through our unique Comp CommsTM methodology, we involve the marketers and brand teams in the research, often role playing with real-life customers.
What is it that you want your customers to remember? You’ve spent the best part of a year getting sales materials ready for use by your sales teams but they don’t end up using them – why?
Understanding what messages you want your customers to take away from a sales call and the reality 'at the coal face' are often very different.
Ever wondered how you stack up against your competitors? How has that changed over time? Do your potential customers even know you exist?
Through a mixture of approaches – over the phone, face-to-face, online impact measurements and mobile awareness tracking – we are able to offer the full package of brand and awareness tracking.
Increasingly, individual physicians no longer make entirely independent prescribing decisions – tightening economic healthcare belts mean formulary choices are made at other levels.
How is your brand equipped to deal with the changing Payor landscape? With patients becoming ever more empowered, how are you dealing with an outcomes based commissioning system?
We have a wide international network of Payors to bounce ideas back and forth with. Our Payor CouncilsTM are held regularly across the globe – really getting to grips with the changing regulatory frameworks and placing you and your brand teams right in the centre of them all.
A good marketing idea needs to be translated into a good marketing campaign. Good ideas are ten to a penny. Execution is key.
At Branding Science our motto is ‘turning Insight into Action’. Our philosophy of turning a good idea into a great marketing campaign underpins all our work in message and ad testing.
The usual message, and concept and visual detail aid testing research, is often complemented by other more exotic methodologies to add extra detail to tweaking your creative agency ideas: such as eye tracking or visual heat mapping.
Red, green, purple or yellow? Do you know which colour resonates with your customers and why they think a triangle is a more appropriate logo for your brand than a square? It might seem trivial but brand awareness & memorability depend on a number of variables, including the look and feel of your logo.
From a quick ‘logo check’ understanding customer preferences by using our new quick & easy Branding Science Mobile research App (BSc BounceTM) to a more detailed ‘Logo Launch Plan’, we have experience in multiple therapy areas and across multiple markets.
From testing diabetes pens to testing new inhaler devices, we have a long track record of working with physicians and patients to really get to grips with the needs of users and prescribers.
We have successfully advised clients on the design, packaging and educational needs of devices from pre- to post-launch. We have been influential in advising clients, in the COPD market for example, in the launch of a portfolio of products – ultimately positioning their brands and device(s) in such a way as to communicate real added value to their customers, ensuring long-term success.
Modern healthcare is becoming increasingly patient centric. The past 20 years have seen influence trickle from physicians towards patients. Indeed, “no decision about me, without me” is currently a leading motto in the UK’s NHS for example.
At Branding Science we have adapted to the modern healthcare landscape by becoming increasingly aware of the need for good, actionable patient research.
We have interviewed patients in all continents bar Antarctica (we don’t get much work involving penguins) and have built up an unrivalled understanding of cultural and linguistic differences.
Our unique ConfideTM methodology also seeks to understand the language patients use when describing their condition or the therapies they use – allowing you to readily understand what the disease means to patients and how you can use this with customers.