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Branding Science:
your partners in thinking

We're a global specialty healthcare market research and consultancy firm. We help clients maximise their brand or molecule's potential.

We’re steeped in the science of behaviour. This enables us to gain rational and emotional insights that shape effective strategies. By putting the patient at the centre of our thinking, we help clients create compelling brand stories.

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Insight, Strategy, Action

We seamlessly integrate brand consultancy with customer and patient insights, so that your strategic choices are made with confidence. Our partnership ensures the right questions are asked in the right way, to the right people, to deliver on your promise of positive change for patients.

  • Insight

    Our researcher’s expertise and innovation in qual and quant research is underpinned by our constant commitment to understanding decision making and behavioural science.

  • Strategy

    We are your partners in thinking. Our consultants help to align your multi-stakeholder teams through proven brand creation processes that embed critical customer and patient insights into winning competitive strategies.

  • Action

    We are committed catalysts for positive change in healthcare. Our partnership as allies in implementation of your launch plans include sales force excellence, affiliate onboarding and best practice exchanges.

Areas of Expertise

Branding Science has been working exclusively in the life sciences since 2002 and strives to advance knowledge internally and externally in the following areas of expertise.

  • Oncology

    Oncology represents one of our centers of excellence. Our expertise spans the gamut of solid and liquid tumors and many blockbuster brands.

  • Rare Diseases

    Rare diseases represents one of our centers of expertise. Our expertise spans the gamut of rare diseases including hemophilia, CF, and many others.

  • Patient Centricity

    Keeping the patient at the forefront of brand strategy is key. We have tried and tested approaches to patient research and unique recruitment avenues.

  • Med Tech

    The mission of our Med Tech center of excellence is to support the development of devices that fulfil users’ unmet needs in a safe and effective way.

  • Animal Health

    Branding Animal Health strives to assist animal health companies to utilise an animal and owner centric approach to launching brands.

  • Other speciality care

    Branding Science has expertise across every specialty care area including immunology, gastroenterology, neurology, hematology etc.

Case Studies

Below we introduce a selection of examples of projects where we drove strategy and action through market research only partnerships, consultancy only partnerships, and programs of hybrid research and consultancy.

Long lasting brand team partnerships

We have had the pleasure of partnering long-term with several clients either from early opportunity work through launch, or from initial launch indication support through subsequent line or indication expansions.

One such partnership was with a blockbuster Multiple Myeloma (MM) therapy, where we first supported the US team on optimising their late line patient brochure, which led to many other subsequent HCP and patient projects as they moved to third line, second line and frontline indications, as well as a new administration format. Our US only relationship then blossomed into an additional relationship with global, and has continued over 5 years with further expansions into Smouldering MM and Amyloidosis.

Achieving category leadership over long-established market leaders

Our client’s asset faces a strong challenge from long established, emotionally embedded brand and company competitors.

As their global partner, we helped evolve their strategic framework and brand purpose from success in a single indication towards achieving HER2 category leadership across multiple indications as a franchise brand.

Get in touch to explore how we delivered a phased consultancy led programme including internal stakeholder and external customer insights (in concert with our research team) to deliver aligned pan-franchise branding, leveraging a “play-to-win” framework.

Long term lifecycle planning for a client brand portfolio

A big challenge Pharma companies face is how to effectively co-position and develop succession planning strategies for portfolios of brands in shared indications.

Branding Science Consultancy worked with Global Lifecycle Leaders to effectively create a portfolio strategy, encompassing multiple indications and brands.

The key to success was the strategic framework we created that enabled brand and regional stakeholders with different priorities and responsibilities to align behind a shared purpose, shaped to longer term rewards. Once this was achieved, the portfolio lifecycle planning process was swiftly completed.

We build understanding from the first contact

So get in touch and we look forward to finding out more about you.

  • London

    D2 Dolphin House
    Riverside West
    Smugglers Way
    SW18 1DE

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  • Princeton

    5 Schalks Crossing Rd
    Suite 210
    Plainsboro
    NJ 08536

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  • San Francisco

    Werqwise
    149 New Montgomery St
    San Francisco
    CA 94105

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  • Manila

    Antel Corporate Centre
    121 Valero St
    Salcedo Village
    Philippines 1227

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  • Boston

    WeWork
    745 Atlantic Ave
    Boston
    MA 02111 USA

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  • Singapore

    9 Temasek Boulevard
    Suntec Tower 2
    #29-01 Singapore
    038989, SG

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  • Berlin

    Space Shack
    Akazienstraße 3a
    10827 Berlin
    Germany

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